Tuesday, April 7, 2015

My Kickstarter Experience

photo by gazelyDESIGN

Launching and successfully funding my first Kickstarter Campaign has been an amazing experience. I have had many requests to share what I have learned so far and what I suggest for a successful campaign. Here I am sharing my experience and observations, but of course, it is different for everyone. Different projects benefit from different strategies, however, I have learned that there are some universal commonalities with successful campaigns.


I started researching and preparing for my campaign almost 6 months before it launched. I created a campaign strategy, much like a business plan, that allowed me to plan for and administer all of the necessary components of the campaign.

I also did a great deal of research on my project- all of the legalities, supplies, pricing, and more to ensure that I was planning a viable project and appropriately budgeting my campaign. 

My other form of research was other campaigns- what was successful, what was being funded in Canada (a new and small market for Kickstarter), and what elements made for great campaigns.


Much like a small business plan, I drafted a whole plan around the logistics and marketing of my campaign. Necessary steps included professional photographs, a video, blog posts and social media posts, contributors for my rewards, networking with bloggers who would actively promote my campaign, drafting a Press Release, and setting a schedule of events once we launched our campaign. 


From early on, it was very clear that the best, most engaging campaigns have great marketing components. I hired a professional photographer and graphic designer to ensure I had excellent product photos and a campaign video that could be the introduction on the Kickstarter page. 

I also scheduled blog posts, incentives, social media posts, and features with other bloggers in advance of my campaign. It is very time-consuming to spend 30 days (the length of my campaign and the most recommended by Kickstarter) promoting a project. It is easy for fans to have Kickstarter fatigue. I tried to keep my content fresh, well- timed, and I would post live when we reached a milestone or had something new and exciting to share. 

Be cautious about over-promoting- I did see some of this as I followed other campaigns and this is why it is very useful to use several social media outlets so that you can vary your content to your audience. Also, watch out for spammy types of promotion that are around crowd-funding.


I was very happy with how I planned my reward tiers but in the future I would make some slight adjustments. Now that I have delivered all of my rewards and received feedback from my backers it is so nice to hear that people are happy with what they received. One thing I was very careful about was making sure I could deliver my rewards on time. Kickstarter highly recommends delivering rewards on time and now I can see why. I have seen great campaigns that have failed to deliver rewards on time and it is visible on social media and on Kickstarter when backers start questioning and complaining about their rewards. I staggered my delivery dates and this is a great strategy to spread out the production, cost, and work of packing and mailing rewards. Also, I have seen campaigns change their rewards after the fact. I recently observed a successfully-funded campaign for a food product that has since changed many of the rewards they promised their backers, delivered their rewards late, and have actually changed the project. I have a feeling that there are many disappointed backers for this project.


It has been wonderful to connect with my backers- some friends and family, some long-lost friends, some from my business network, some who live in my community, and some who just randomly found me or heard about me from the media. I sent a thank you message (which you can do through the Kickstarter website) to every single backer. And I sent it within a few hours of receiving their pledge. I was glued to my IPad, which I don't normally do, but I really wanted to be able to express my gratitude and let people know that their pledge was making a difference. Also, when I mailed out all of my rewards, I wrote a personal note in every package. I think that when people take the time to write out someone's name and say thank you, that backers truly appreciate the details. 

Backers are future customers so every interaction is a customer service moment. Whether the project is successfully funded or not, people who back a project are likely to return and back another or buy your product. I have since had many orders from my backers which is a wonderful statement about building relationships and connecting with people who believe in my project.

Finally, I cannot overstate how truly grateful I am to my backers and to everyone to shared my project and helped to promote it. Local media, bloggers, friends, family, and customers were all integral to the success of my campaign. Most of all, I had fun doing the project and am excited about the growth of my business.


Treat Tuesday- April 7

Happy April! I hope that everyone enjoyed a wonderful Easter! Kimberley's Kitchen was hopping busy for Easter and now that spring feels like it is finally here, I am having a ONE DAY SPRING SALE!

From now until the end of day, Wednesday April 8th, everything in my online shop is 25% OFF!

SHOP now for Mother's Day and your order will arrive in time, fresh and delicious. 



Wednesday, March 18, 2015

Kickstarter Update for March

It feels like spring is on its way here! We are experiencing a very early melt here in Northern BC and if I am lucky, I will have a somewhat green Easter!

Construction on the kitchen is plugging along. We had hoped it would be complete by now but we had a major delay with counters and the sink. It is all coming together and delays are common in construction when you live in a remote area. We don't have a major building store with a huge abundance of choices here, so we rely on items being shipped or on traveling to pick things up.

Plumbing and electrical are complete and the flooring is being installed next week. We will rush to try and paint before then. Then we wait on the counters and sinks, being shipping from the lower mainland, so hopefully over spring break we will be able to start installing everything.

While the kitchen may be moving slower than planned, business is growing quickly. We have more wholesale customers this spring than every before and are looking to expand across Northern BC. We also are looking forward to our outdoor farmers' market starting up again in May. I know that some of you are fans from the market and I really look forward to seeing you this spring and summer. I will be offering new products this spring and summer at the farmers' market so please stop by and have a sample!

Finally, rewards are shipping out weekly! The end of March will be the end of our regular rewards, with some backers opting for a delayed shipping/pick-up of rewards in the summer. I have heard back from some of my backers and I thank you for your kind and positive feedback about the product. If you haven't received your package yet, hang tight, it is being whipped, cut, bagged, and boxed over the next 2 weeks for sure. Also, I am feeling rather generous and doubling the amount of marshmallows in the rewards I am shipping out. Just because I really want to share the marshmallow love!

Thanks again to everyone for your continued support!

Happy spring!